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	<title>angelasilva.net</title>
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	<pubDate>Mon, 14 Jun 2010 05:06:51 +0000</pubDate>
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		<title>Coming Soon...</title>
		<link>http://angelasilva.net/443873/Coming-Soon</link>
		<comments>http://angelasilva.net/443873/Coming-Soon</comments>
		<pubDate>Mon, 14 Jun 2010 05:06:51 +0000</pubDate>

		<dc:creator>angelasilva.net</dc:creator>
		
		<category><![CDATA[Art Direction, Styling]]></category>

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Art Direction, Styling

I am working to develop the identity of an emerging leather goods label hoping to define itself through craftsmanship, quality and vintage design inspiration. 

I wanted to place the leather pieces in a compelling context by creating a series of impressionistic scenes that would capture moments with a contrast of candidness and romantic staging. I found inspiration in early Kodachrome photographs from the 1940s, in which the vibrant color makes the subject matter feel startlingly realistic and yet mysteriously displaced in time. 

The products are so much about contrast—for example, the washing and distressing of a premium leather—that the shots needed to support that idea: contrived and natural, gritty and lush, old and new. &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/12668/443873/IMG_5279_2.jpg" border="0" width="670" height="1005" align="left" /&#62; </description>
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		<title>Untitled page</title>
		<link>http://angelasilva.net/443017/Untitled-page</link>
		<comments>http://angelasilva.net/443017/Untitled-page</comments>
		<pubDate>Wed, 02 Jun 2010 12:25:18 +0000</pubDate>

		<dc:creator>angelasilva.net</dc:creator>
		
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{image 6}
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		<title>Untitled page</title>
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		<pubDate>Wed, 12 May 2010 21:00:37 +0000</pubDate>

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		<wfw:commentRss>http://angelasilva.net/407662/Untitled-page</wfw:commentRss>

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		<item>
		<title>On Fire</title>
		<link>http://angelasilva.net/223047/On-Fire</link>
		<comments>http://angelasilva.net/223047/On-Fire</comments>
		<pubDate>Thu, 14 Jan 2010 03:29:03 +0000</pubDate>

		<dc:creator>angelasilva.net</dc:creator>
		
		<category><![CDATA[Design / Illustration]]></category>

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		<description>&#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/12668/223047/illustration_1.jpg" border="0" width="670" height="576" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/12668/223047/illustration_2.jpg" border="0" width="596" height="513" align="left" /&#62; 

Artwork for the band, On Fire.</description>
		<wfw:commentRss>http://angelasilva.net/223047/On-Fire</wfw:commentRss>

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		<title>The Coffee Ring</title>
		<link>http://angelasilva.net/223041/The-Coffee-Ring</link>
		<comments>http://angelasilva.net/223041/The-Coffee-Ring</comments>
		<pubDate>Thu, 14 Jan 2010 03:29:01 +0000</pubDate>

		<dc:creator>angelasilva.net</dc:creator>
		
		<category><![CDATA[Design]]></category>

		<guid isPermaLink="false">223041</guid>
		<description>&#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/12668/223041/collaterol_2.jpg" border="0" width="670" height="576" align="left" /&#62;  Idenity / Design

Naming, branding and design for a coffee shop.</description>
		<wfw:commentRss>http://angelasilva.net/223041/The-Coffee-Ring</wfw:commentRss>

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		<title>Puma: Graphics</title>
		<link>http://angelasilva.net/217588/Puma-Graphics</link>
		<comments>http://angelasilva.net/217588/Puma-Graphics</comments>
		<pubDate>Thu, 14 Jan 2010 03:29:00 +0000</pubDate>

		<dc:creator>angelasilva.net</dc:creator>
		
		<category><![CDATA[Illustration]]></category>

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		<description>&#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/12668/217588/7_pumagra_2.jpg" border="0" width="621" height="534" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/12668/217588/illus_2.jpg" border="0" width="670" height="576" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/12668/217588/illus_1_1.jpg" border="0" width="670" height="515" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/12668/217588/illus_3_2.jpg" border="0" width="670" height="516" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/12668/217588/illus_5.jpg" border="0" width="670" height="318" align="left" /&#62; 
Illustration

Artwork created for retail communications</description>
		<wfw:commentRss>http://angelasilva.net/217588/Puma-Graphics</wfw:commentRss>

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		<title>Start Page</title>
		<link>http://angelasilva.net/220956/Start-Page</link>
		<comments>http://angelasilva.net/220956/Start-Page</comments>
		<pubDate>Thu, 14 Jan 2010 02:09:58 +0000</pubDate>

		<dc:creator>angelasilva.net</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">220956</guid>
		<description>Links- Email me
- Download my CV
- LinkedIn Profile
- BlogAboutMy ideas are awake
and they need exercise.

Once you've acquired certain skills, it becomes important to start seeing things as parts of a whole—and ideas become everything. I've become comfortable in all areas of design over the years;I can offer a gathering of diverse skills for the makingof an overall vision. I am grateful for opportunitiesthat call for intelligent, memorable design in a place of high aesthetic and conceptual standards.Blog Feed#entry_220956 .project_content { width: 905px; margin-bottom: -80px; background: #fff; } #entry_220956 .project_footer { display: none!important; } .three_column { width: 317px; margin: 0 35px 0 0; float: left; } .three_column a { color: #444; } .three_column a:hover { color: #000; }</description>
		<wfw:commentRss>http://angelasilva.net/220956/Start-Page</wfw:commentRss>

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		<item>
		<title>Metropolitan Green</title>
		<link>http://angelasilva.net/222689/Metropolitan-Green</link>
		<comments>http://angelasilva.net/222689/Metropolitan-Green</comments>
		<pubDate>Wed, 13 Jan 2010 23:40:57 +0000</pubDate>

		<dc:creator>angelasilva.net</dc:creator>
		
		<category><![CDATA[Identity, Design]]></category>

		<guid isPermaLink="false">222689</guid>
		<description>&#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/12668/222689/met_1_3.jpg" border="0" width="670" height="546" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/12668/222689/met_2_2.jpg" border="0" width="670" height="472" align="left" /&#62; 
Concepting / Identity / Web Design / Copy Contributions

As the architect of the first LEED-registered building of its kind, Mark Helder had a vision of creating a mixed-use space on the ground floor of his building to provide clients with a distinctive space for limited-time projects. Due to a crowded marketplace and the sudden commonality of the pop-up shop concept, I knew it was most important that all communications profile what makes the space unique—the building's distinctive look. Its narrow shape and its solar panel facade have made the building a neighborhood landmark. To prospective clients, this means major exposure and a green profile for their projects. 

I wanted all communications to reference that. I created the logo as a typographic representation of the building through the stacking of type and color. Color became a significant part of the concept. I decided never to use the color green to communicate the environmental consciousness of the building but rather to use yellow and blue. These colors make physical reference to the building and cleverly communicate the "green" element as the combination of yellow and blue. I also coined the term "inventable space" to allude to the concept of a raw space with the capacity to become anything imaginable. 
</description>
		<wfw:commentRss>http://angelasilva.net/222689/Metropolitan-Green</wfw:commentRss>

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		<title>Hickoree's Hard Goods</title>
		<link>http://angelasilva.net/220892/Hickoree-s-Hard-Goods</link>
		<comments>http://angelasilva.net/220892/Hickoree-s-Hard-Goods</comments>
		<pubDate>Tue, 12 Jan 2010 20:29:09 +0000</pubDate>

		<dc:creator>angelasilva.net</dc:creator>
		
		<category><![CDATA[Art Direction]]></category>

		<guid isPermaLink="false">220892</guid>
		<description>&#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/12668/220892/store_4_1.jpg" border="0" width="670" height="445" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/12668/220892/store_1_1.jpg" border="0" width="670" height="445" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/12668/220892/store_3_1.jpg" border="0" width="670" height="1008" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/12668/220892/store_5_1.jpg" border="0" width="670" height="445" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/12668/220892/store_2_1.jpg" border="0" width="670" height="445" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/12668/220892/store_7.jpg" border="0" width="670" height="460" align="left" /&#62; Store Design

“Hard goods” are defined as products that are not consumed or destroyed in use and can be used for a long period of time. Hickoree’s Hard Goods is a 6-month-old online store that features a one-of-a-kind assortment of such products. I was asked to create a distinctive, pop-up shop to house a world of well-designed objects with a focus on American-made, timeless, and utilitarian pieces. 

The idea of Hickoree’s as a 21st century general store with a wonderful mash-up of old and new became the theme for the space on all levels. After making a decision to preserve a certain rawness that would suit the Hickoree's aesthetic, I asked that the space remain unfinished to incorporate an industrial theme into the design. I used magnetic bolts in the concrete wall to hold up vintage bandannas, made a center table out of leftover, wooden construction beams and used cinder blocks as bench posts and old piping as a garment rack. Other fixtures such as shelving, the retail counter, and pegboard, purchased from Home Depot and similar retailers, were used to communicate the functional, tough aesthetic of the brand. I also scavenged Ebay and thrift stores for unique pieces to merchandise products. The store was the main feature in the style section of the New York Times both in print and online. </description>
		<wfw:commentRss>http://angelasilva.net/220892/Hickoree-s-Hard-Goods</wfw:commentRss>

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		<title>HAP Program</title>
		<link>http://angelasilva.net/217727/HAP-Program</link>
		<comments>http://angelasilva.net/217727/HAP-Program</comments>
		<pubDate>Sun, 10 Jan 2010 22:02:32 +0000</pubDate>

		<dc:creator>angelasilva.net</dc:creator>
		
		<category><![CDATA[Identity / Design / Illustration]]></category>

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Identity created for "HAP", Homework Assistance Program, sponsored by the city of Boston.</description>
		<wfw:commentRss>http://angelasilva.net/217727/HAP-Program</wfw:commentRss>

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