Store Design“Hard goods” are defined as products that are not consumed or destroyed in use and can be used for a long period of time. Hickoree’s Hard Goods is a 6-month-old online store that features a one-of-a-kind assortment of such products. I was asked to create a distinctive, pop-up shop to house a world of well-designed objects with a focus on American-made, timeless, and utilitarian pieces.
The idea of Hickoree’s as a 21st century general store with a wonderful mash-up of old and new became the theme for the space on all levels. After making a decision to preserve a certain rawness that would suit the Hickoree's aesthetic, I asked that the space remain unfinished to incorporate an industrial theme into the design. I used magnetic bolts in the concrete wall to hold up vintage bandannas, made a center table out of leftover, wooden construction beams and used cinder blocks as bench posts and old piping as a garment rack. Other fixtures such as shelving, the retail counter, and pegboard, purchased from Home Depot and similar retailers, were used to communicate the functional, tough aesthetic of the brand. I also scavenged Ebay and thrift stores for unique pieces to merchandise products. The store was the main feature in the style section of the New York Times both in print and online.